The pavilion features a unique 360 degree film where the walls and ceiling form a visual unity. The film reveived much acclaim at the world fair in Shanghai in 2010 and at the Frankfurt book fair in 2011. Almost three million people have already seen the film Screenings in Harpa begin on June 28th in Silfurberg hall. For the first time this summer, Icelanders, and those visiting Iceland will have the chance to experience the atmosphere of the Iceland Expo Pavilion which was designed for the World fair in Shanghai in 2010. The pavilion was then raised again for the Frankfurt book fair in 2011. Now, it‘s Iceland‘s turn.
Inside the pavilion there is a screening of an Icelandic film in 360 degrees. The film, which is fifteen minutes long, presents Iceland in all its diversity. Footage from both city and nature is projected onto the four sides and the ceiling of the pavilion, together forming a cube that surrounds its guests.